7777ef Privacy Policy

Introduction

This Privacy Policy ("Policy") describes how 7777ef ("we", "us", "our", the "Operator") collects, processes, stores, shares and protects personal data in connection with your use of the 7777ef online platform available at https://7777ef.cam and any associated services, interfaces or features (collectively, the "Platform").

7777ef is an online sports betting and gaming platform designed to serve users who wish to participate in cricket betting, sports betting, live casino, slots and related entertainment. We recognise that privacy and the secure handling of personal data are fundamental to the trust our users place in us — particularly for users in Pakistan, where identity and financial data carry heightened personal significance.

By registering an account, accessing the Platform or using any of our Services, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree with this Policy, you should discontinue use of the Platform immediately.

Definitions

For the purposes of this Policy, the following terms have the meanings given below:

• "Personal Data" — any information relating to an identified or identifiable natural person ("data subject"), including but not limited to name, identification number, location data, online identifier, or factors specific to the identity of that person.
• "Processing" — any operation performed on Personal Data, including collection, recording, storage, retrieval, use, disclosure, erasure or destruction.
• "Data Controller" — the entity that determines the purposes and means of processing Personal Data. For users of the Platform, the Data Controller is the Operator.
• "Data Processor" — a third party that processes Personal Data on behalf of the Data Controller, under written instruction.
• "KYC" — Know Your Customer — the identity and age verification process applied to Platform users.
• "User" — any individual who accesses, registers with or uses the Platform.
• "Services" — all sports betting, casino, live dealer, slots and related entertainment functions available through the Platform.
• "Cookies" — small text files stored on a User's device by the Platform for session management, analytics and preference purposes.

Data Controller

The Data Controller responsible for Personal Data collected through the Platform is the Operator — the entity managing and operating 7777ef as identified in the About Us section of the Platform and the Terms & Conditions.

For privacy-related enquiries, data access requests or complaints, Users may contact the Operator through the contact channel specified in Section 16 of this Policy. The Operator's data protection contact is the customer support team reachable at [email protected].

Data We Collect

We collect Personal Data through multiple channels in the course of operating the Platform. The categories of data collected are detailed below:

4.1 Registration & Account Data

When you create a 7777ef account, we collect:

• Full legal name;
• Date of birth (for age verification purposes);
• Email address;
• Mobile telephone number;
• Residential address;
• Username and encrypted password credentials.

4.2 Identity Verification (KYC) Data

To comply with age verification, anti-money laundering (AML) and fraud prevention obligations, we may collect:

• Government-issued photo identification — for Pakistani nationals, this typically means a Computerised National Identity Card (CNIC) or valid passport;
• Proof of residential address (e.g., utility bill or bank statement);
• Selfie or liveness-check image confirming identity document ownership;
• Source of funds documentation where required by AML controls.

4.3 Financial & Transaction Data

In connection with deposits and withdrawals, we collect:

• Deposit and withdrawal transaction records;
• Payment method identifiers (e.g., masked account or wallet reference numbers);
• Transaction amounts in PKR or cryptocurrency equivalent;
• Account balance history.

4.4 Betting & Gaming Activity Data

• Bet placement history, stake amounts and outcomes;
• Game session records, including start time, duration and result;
• Bonus opt-ins and wagering progress;
• Responsible gambling limit settings.

4.5 Technical & Device Data

• IP address and approximate geolocation derived from IP;
• Device type, operating system, browser type and version;
• Session identifiers, login timestamps and access logs;
• Cookie identifiers and analytics data.

4.6 Communications Data

• Customer support interactions (live chat transcripts, email correspondence);
• Feedback, complaints and dispute records;
• Marketing preferences and communication opt-in/opt-out status.

The following table summarises the primary data categories, the purpose of collection and the lawful basis for processing under applicable data protection standards:

Legal Basis for Processing

We process your Personal Data on one or more of the following lawful bases:

• Contract Performance: Processing is necessary to fulfil our obligations under the account agreement with you — including account creation, bet settlement, payment processing and customer support;
• Legal Obligation: Processing is required to comply with applicable legal obligations, including anti-money laundering regulations, age verification requirements and tax reporting obligations;
• Legitimate Interest: Processing is necessary for our legitimate business interests, including fraud detection, platform security, responsible gambling monitoring and service improvement — where those interests are not overridden by your fundamental rights;
• Consent: Where processing is based on consent (such as direct marketing communications), you have the right to withdraw that consent at any time by contacting us or updating your account preferences. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

How We Use Your Personal Data

We use the Personal Data we collect for the following purposes:

• To create, maintain and manage your 7777ef Account;
• To verify your identity and age in accordance with KYC requirements before processing withdrawals or as otherwise required;
• To process deposits and withdrawals and maintain accurate account records in PKR;
• To deliver Sports Betting, Live Casino, Slots and other Platform Services;
• To detect, investigate and prevent fraud, collusion, money laundering, bonus abuse and other prohibited conduct;
• To monitor betting patterns for responsible gambling purposes and apply account-level safeguards where indicated;
• To provide customer support and resolve account disputes;
• To send transactional communications (such as deposit confirmations, withdrawal notifications and security alerts) — these are not optional as they are necessary for the provision of Services;
• To send promotional and marketing communications where you have opted in — you may opt out at any time;
• To comply with applicable legal, regulatory and audit obligations;
• To improve the Platform's performance, usability and game offering through analytics data.

We do not use your Personal Data for automated decision-making that produces legal or similarly significant effects without a mechanism for human review, except where required by applicable law.

Data Sharing & Disclosure

We do not sell, rent or trade your Personal Data to third parties for their own marketing purposes. We may share Personal Data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data processing agreements or legal obligations:

• KYC & Identity Verification Partners: Third-party identity verification service providers that assist with age and identity checks. These providers process data under written data processing agreements;
• Payment Service Providers: Payment processors and gateway providers necessary to facilitate deposits and withdrawals. Only the minimum data required for transaction processing is shared;
• Game Technology Providers: Third-party game studios and live dealer platforms that operate games accessible through 7777ef. These providers may receive session and game data necessary to deliver their services;
• Fraud & AML Detection Services: Specialist providers that assist with fraud screening, AML monitoring and risk assessment;
• Regulatory Authorities and Law Enforcement: Where we are under a legal obligation to disclose Personal Data to competent authorities, courts or law enforcement agencies, we will do so in accordance with applicable law;
• Professional Advisers: Lawyers, auditors and compliance consultants, where necessary and subject to applicable professional confidentiality obligations;
• Business Succession: In the event of a merger, acquisition or asset sale involving the Operator, Personal Data may be transferred to successor entities, with Users notified as required by applicable law.

KYC & Identity Verification Data

Identity documents submitted during the KYC process are handled with the highest level of care. The following specific conditions apply to KYC data:

• KYC documents are uploaded exclusively through the secure HTTPS verification portal within your Account dashboard — never via unencrypted email, social media or third-party messaging applications;
• Documents are stored in encrypted form and access is restricted to authorised personnel and our contracted KYC processing partners;
• For Pakistani nationals, CNIC data is particularly sensitive. We process CNIC data solely for age and identity verification purposes and do not use it for any other purpose without your explicit consent;
• Documents that are altered, obscured or falsified in any way will result in immediate Account closure, forfeiture of funds and may be referred to relevant authorities;
• Retention of KYC documents is subject to the data retention policy in Section 10 of this Policy and applicable legal retention requirements.

Cookies & Tracking Technologies

7777ef uses cookies and similar tracking technologies to operate and improve the Platform. The categories of cookies used are as follows:

• Strictly Necessary Cookies: Required for core Platform functionality — session management, authentication and security features. These cookies cannot be disabled as the Platform cannot function without them;
• Analytics & Performance Cookies: Used to understand how Users interact with the Platform — including pages visited, session duration and navigation paths. This data is used in aggregate form to improve Platform performance;
• Functional Cookies: Used to remember your preferences, such as language settings, display preferences and responsible gambling limit configurations;
• Marketing Cookies: Where consent has been provided, used to deliver relevant promotional content and track the effectiveness of marketing campaigns. These cookies are only active where you have opted in.

You may manage cookie preferences through your browser settings at any time. Blocking strictly necessary cookies will impair the Platform's functionality. Please note that clearing cookies will also clear your session — you will need to log in again.

Data Retention

We retain Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:

• Active Account Data: Retained for the duration of the account relationship plus any mandatory post-closure retention period required by applicable law;
• KYC & Identity Documents: Retained for a minimum of five (5) years following Account closure, or longer if required by applicable AML or regulatory obligations;
• Financial & Transaction Records: Retained for a minimum of five (5) years following the date of the transaction, consistent with standard financial record-keeping obligations;
• Customer Support Records: Retained for three (3) years following resolution of the relevant interaction, or longer in the case of unresolved disputes or regulatory investigations;
• Marketing Preferences: Retained until you withdraw consent or request deletion, whichever is earlier.

Following the expiry of applicable retention periods, Personal Data is securely deleted or anonymised in accordance with our internal data disposal procedures.

International Data Transfers

As an international online platform serving users including those in Pakistan, your Personal Data may be transferred to, processed in and stored in countries other than Pakistan. Such transfers may involve jurisdictions that have different data protection standards than those applicable in Pakistan.

Where Personal Data is transferred internationally, we implement appropriate safeguards to protect it, which may include contractual data transfer clauses, data processing agreements with service partners, and technical security measures consistent with applicable data protection standards.

By using the Platform, you acknowledge that your Personal Data may be transferred and processed internationally as described in this Policy.

Data Security

We take the security of your Personal Data seriously and have implemented a range of technical and organisational measures designed to protect it against unauthorised access, alteration, disclosure or destruction:

• All data in transit between your device and the Platform is protected by HTTPS/TLS encryption;
• Passwords are stored in hashed form using industry-standard cryptographic methods — we do not store plaintext passwords;
• KYC documents and sensitive identity data are stored in encrypted form with access controls limiting visibility to authorised personnel only;
• Account access is protected by two-factor authentication options available in your Account settings;
• Platform access logs are monitored for anomalous activity indicative of unauthorised access attempts;
• Third-party data processors are assessed for their own security standards before being engaged.

No security system is impenetrable. While we employ robust measures, we cannot guarantee absolute security against all threats. In the event of a data breach that poses a risk to affected Users, we will notify impacted Users and relevant authorities as required by applicable law.

User Rights

Subject to applicable data protection law and any overriding legal obligations (such as AML record-keeping requirements), you have the following rights in relation to your Personal Data held by 7777ef:

• Right of Access: You have the right to request a copy of the Personal Data we hold about you;
• Right to Rectification: You have the right to request correction of inaccurate or incomplete Personal Data. Certain data corrections may require KYC re-verification;
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your Personal Data where there is no overriding legal basis for continued retention. Note that legal retention obligations (e.g., AML record-keeping) may prevent full erasure;
• Right to Restriction of Processing: You may request that we restrict the processing of your Personal Data in certain circumstances, such as where accuracy is contested;
• Right to Data Portability: Where processing is based on your consent or on a contract with you, and is carried out by automated means, you may request a copy of your Personal Data in a structured, machine-readable format;
• Right to Object: You have the right to object to processing based on legitimate interest, including profiling for direct marketing purposes;
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.

To exercise any of these rights, please contact us at [email protected] with the subject line "Privacy Request — [Your Request Type]". We will acknowledge your request and provide a substantive response within a reasonable timeframe consistent with applicable law.

Children's Privacy

The Platform is strictly intended for adults aged 18 years or older (or the higher minimum age required by the applicable jurisdiction or operator licensing conditions). 7777ef does not knowingly collect Personal Data from any person under the required minimum age.

Where we discover that Personal Data has been collected from an individual below the required age, we will take immediate steps to delete that data and close the associated Account. Age verification is applied to all accounts as part of the KYC process.

If you believe that a minor may have registered an Account or submitted Personal Data to 7777ef, please contact us immediately at [email protected].

Amendments to This Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law or Platform features. Updated versions will be published on the Platform with a revised "Last Reviewed" date at the top of this page.

Where amendments are material — meaning they significantly affect your rights or the way we process your Personal Data — we will endeavour to notify you via in-Platform messaging or email notification where contact details are available. Your continued use of the Platform after a revised Policy has been published constitutes your acceptance of the updated terms.

We encourage you to review this Policy periodically to stay informed about how 7777ef handles your Personal Data.

Contact Us

For all privacy-related enquiries, data access requests, complaints or questions about this Policy, please contact the 7777ef support team through the following channel:

We take all privacy enquiries seriously and aim to acknowledge requests promptly, with substantive responses provided within a reasonable timeframe in accordance with applicable data protection obligations.